Overview of Current Program Directions
Get Healthy Service Program Directions for 2015 - 2016
Communications and Marketing
- Cabinet approval for mass media advertising has been secured to June 2015. Future cabinet approval will be sought
collaboratively with the Healthy Eating Active Living strategy (HE/AL).
- Direct Mail to low SES homes in NSW will continue. An updated postcard has been developed and will be sent with a letter to 520,000 homes in 2015 and 2016.
- A social media strategy was launched in 2014. Management of social media channels is outsourced. Social media includes engaging with consumers through Facebook.
- Further enhancements will be made to the GHS website, with the bulk of investment to be made in the development of supportive tools for the participant log in section of the website.
Research and Evaluation
- The GHS Pharmacy Study’ examined the cost and effectiveness of promoting the GHS to community pharmacies in order to increase pharmacy based referrals.
- The Aboriginal Appropriateness Study will explore the suitability of the Aboriginal GHS module for Aboriginal participants.
- A 12 month follow up study of participants enrolled in the type 2 Diabetes Prevention module commenced in late 2014.
- Prior to implementing the Get Health in Pregnancy module, a Gestational Weight Gain Module RCT study will be undertaken to compare the effectiveness of the module vs. provision of information only to pregnant women.
- An Economic Appraisal Evaluation is being carried out to assist with securing long term funding for the Get Healthy
- A preliminary investigation will be undertaken to identify ways to support Aboriginal communities to access the GHS and therefore increase participation.
Partnerships & Engagement
Development of an Engagement Strategy with LHDs, GPs and Health Professionals.