Social Marketing to Young People (?Marc's program)
The Social Marketing to Young People Campaign is a new program in NSW that will aim to prevent overweight and obesity in young people aged 12-18 years in NSW. The program will promote and support healthy lifestyle behaviours in young people to address key modifiable risk factors for chronic diseases. The campaign will use innovative new media and actively engage young people in the development and evaluation of the campaign. The campaign is still in the formative research and development stage and will be launched in 2014.